Hey, how ya'll doing? Oof, it's been a while. Let me update you. I've been working at The Ohio State University College of Veterinary Medicine since early February. I'm proud to be on the Advancement team and leading email and social media strategies for the College and Veterinary Medical Center. In mid-March, I began working… Continue reading My Desks
I wrote this back in February and forgot I hadn't shared it. Being paid to post social media posts of cute puppies is a dream job, for sure, but it doesn’t happen overnight. Full-time paid marketing jobs in the veterinary industry are rare but do exist. It can take years to build up your portfolio,… Continue reading How to land your dream job doing veterinary marketing
Last week, I went to the Together Digital 2020 Digital Trends panel. I learned that voice continues to be a powerful force, with more people using smart speakers to search for things. It's becoming critical that content on websites is set up to answer voice questions. I'm starting to ask my Google Home more and… Continue reading TogetherDigital’s 2020 Digital Trends Panel
Today I went to an AAF Columbus panel discussion about the importance of trust when the brands are big and the stakes are high. I volunteer on the Communications committee of AAF Columbus and was happy my schedule allowed me to attend this luncheon. Panelists: ● Bennett Shaumberg, Integrated Marketing Manager, Abbott ● Kelly Ruoff,… Continue reading AAF Columbus January Luncheon: Building Trust at Big Time Brands
Recently I watched “The Imagineering Story,” a new docuseries on Disney+ about the history of the Disney theme parks. I grew up going to Disney World every year with my mom and when I wasn’t at the park, I was reading about all things Disney and watching TV specials about the Behind the Scenes of… Continue reading 5 Lessons I Learned from Watching Disney’s “The Imagineering Story”
Often the impact you make in a role goes beyond what you did as part of your everyday job duties. I went thrift shopping at Volunteers of America today because I love thrifting. I needed to donate some old coffee mugs and I wanted to see if there were any cute sweaters or dresses. I… Continue reading Make a lasting impact in your role by going beyond your job description
I'm proud to say that I completed HubSpot Academy's course on Email Marketing and became certified in crafting an effective email marketing strategy. From contact management to email deliverability, I learned how to build an email marketing strategy that's human and helpful.
Goal This December, at MedVet, we ran a digital campaign called The 12 Dangers of Christmas. This campaign was intended to educate pet owners about potential dangers to their pets, building brand trust and adding value to our audience. The goal was to help MedVet stay top of mind as a leader in specialty and… Continue reading MedVet December Campaign
Overview: November is National Pet Cancer Awareness Month and MedVet ran a campaign on social media to engage and educate our audience about cancer in pets. Medical Oncology and Radiation Oncology are unique life-saving services that MedVet hospitals offer to pets. Goal: See a 15% increase from last month in Shares and Interactions. (Last month… Continue reading November National Pet Cancer Awareness Month Campaign for MedVet
So, I'm recently engaged and have been researching reception venues and attending wedding shows to get ideas. With my digital marketing knowledge, I can't help but think that some of the vendors I've interacted with aren't doing the best marketing they could. I want to take a moment to reflect on what I observe wedding… Continue reading Digital Marketing Tips for Wedding Vendors, from a Future Bride
Debbie Wakefield 