Overview To help incoming Ohio State families navigate the transition to campus life, I authored and published a targeted feature article: "Choosing the Meal Plan That's Right for Your Student." The content was strategically crafted to educate parents and convert curiosity into action by driving qualified, high-intent traffic directly to the Columbus Campus Dining Plans… Continue reading Case Study: Driving Record-Breaking Engagement for Ohio State Dining
Case Study: Connecting Students with Essential Dining and Allergen Resources Background In July 2026, the registered dietitian for Ohio State Dining Services identified that students needed a more direct, accessible way to find online dining menus containing vital allergen and nutritional data. Because these menus are essential for student health and wellness, the goal was… Continue reading Multi-Channel Marketing Campaign: Dining Services Online Nutrition Menus
Project goal: Update Student Health Services' brand flyer to better reflect their services to students, using updated language and modernizing design. In December 2025, before I went on maternity leave, I met with stakeholders in SHS to talk about updating this flyer for orientation (May 2026). From that meeting, I got a better understanding of… Continue reading Revising Student Health Services Brand Flyer Project
I wrote an online article about how Ohio State students can eat healthy during the busy end of the semester. This article is part of the Your Student Life series of articles that are featured in onCampus Tody email newsletter that goes to all students. Goal: Increase awareness for Dining Services Audience: Undergraduate and Graduate… Continue reading Online article: Eating healthy on campus during finals week
In late November, I wrote an online piece for The Ohio State University Office of Student Life about the benefits of student employment, specifically within Dining Services. The piece was part of the weekly Your Student Life feature which is included in the email newsletter onCampus Today that goes to all undergraduate, graduate and professional… Continue reading Online article: Benefits of working for Ohio State Student Life
I wrote this "Your Student Life" article on the Ohio State Student Life website in September 2025. It was also featured in undergraduate and graduate/professional student editions of the onCampus Today email sent on Tuesday, Sept 9. The article aims to bring awareness to all Ohio State students about the career fair, encourage them to register… Continue reading Online Article: Ohio State University-wide Career and Internship Fair
I worked with Ohio State Dining Services to create new ice cream signs in the Traditions at Scott all-you-choose-to-eat dining hall. The signs were needed because the ice cream station was transitioning from self-serve to employee service. Signage was needed to communicate that students now needed to order their ice cream by choosing a bowl… Continue reading Buckeyes Scream for Ice Cream
Examples of social media posts for Dining Services where I wrote the copy, coordinated photos and graphcis by collaborating with graphic designers, got post approvals from Dining team members and shared all materials with the social media lead. May 2026: Sharing with students Dining's adjusted hours https://www.instagram.com/p/DG3oLKqx2mI/?img_index=1 https://www.instagram.com/p/DHG3a37A_Wi https://www.instagram.com/p/DNqQgOj12ra/
Owned media: Student Life Instagram https://www.instagram.com/p/DIj3H6VPvbP/ Earned media: Article in The Lantern student newspaper A student reporter voluntarily wrote a story about the reusable coffee sleeves and quoted Abby, senior director of Dining Services, who spearheaded this campaign. Article on Student Life website and in onCampus Today email newsletter to all students I wrote this… Continue reading Reusable Sleeves Campaign – Ohio State Dining Services
What: Registration email for Buckeye Careers (in the Ohio State Office of Student Life) Goal: Increase registered employers for 2024 university-wide career fair When: May 2024 Results: 750 delivered, 12.4% click rate - 5 unsubscribesThis is an 140% increase in click rates, compared to a 5% click rate last year. Subject line: Looking to recruit… Continue reading Event email for University-Wide Ohio State Career and Internship Fair
Debbie Wakefield 