I wrote and designed this donor email newsletter for January 2019. I was inspired by an email I got from the epic Lori Jacobwith. It caught my attention because she used my name in the subject line and addressed me like an old friend “Hi Debbie.” I honestly did a double take when I read this email, like does she know me? I think the lack of images and simplicity of the email stood out. Inside the email, it read like we were best friends and she was speaking directly to me.
My first draft of the donor email was more text-heavy and included a call-to-action for donors to become monthly donors.
I shared the email draft with my team and our Director of Development noted that we should just say thank you and not ask for money in this email. We did include a subtle “PS” asking readers to watch our Faces of Hope video.
After changing the email, when it was sent out, several Volunteers of America staff members responded saying how much they appreciated this email and how it made their day.
A great way to kick off the year, by taking time to appreciate. Thanks & will share the inspiration with my crew!Grove City thrift store manager
|Subject line: Name – Thank you!|
At the end of the year, do you ever take a moment to reflect back on the year? Do you ask yourself if you made a positive difference in your community?
Let me assure you that, yes, you made a difference in 2018. Your support of Volunteers of America Ohio & Indiana has led to so many amazing things.
Mothers found sobriety.
Families achieved well-being.
Homeless veterans established housing.
People were given second chances.
And they all thrive … because of you.
Every day, I’m humbled to be surrounded by your kindness. On behalf of Volunteers of America Ohio & Indiana, I sincerely thank you for allowing us to be an extension of your heart and hands, helping people reach their full potential and for helping our community thrive. Many wishes for a happy and healthy New Year.
John R. von Arx III
President & CEO
Volunteers of America Ohio & Indiana