Email was a big part of my role at Ohio State's College of Veterinary Medicine. I managed the email strategy, content calendar, development and analytics of all emails for the college and Veterinary Medical Center. This included: Monthly alumni newsletter (called Connect) Quarterly reputation newsletter (called Be The Model) Quarterly VMC client newsletter (called Making… Continue reading Email Marketing at OSU CVM
In February 2024, I wrote an article for The Ohio State Veterinary Medical Center about the new equine arena and how it would improve the Sports Medicine service. I enjoyed interviewing clinicians and veterinary technicianss because I grew up with horses and I think what they are able to do in The Sports Medicine and… Continue reading Wrote article about new equine performance arena for Ohio State Vet Med
The story of the Brutus Buckeye exam room wall clings Trying out the Brutus wall clings by taking a photo of my dog, Holly, in an exam room in September 2022. At Ohio State's College of Veterinary Medicine, a veterinarian in the Spectrum of Care clinic told me that clients will often sit in the… Continue reading Creating an opportunity for user-generated content in the exam room
The Wednesday before Thanksgiving, I received an email and voicemail from a local journalist asking about the veterinary college's Michigan fire hydrant. I immediately called my colleague, Allison Burk (our team's media relations expert), and told her the journalist contacted me. The journalist had contacted Allison too and she was already coordinating a time when… Continue reading A bit of PR experience and my dog becomes famous
I worked with our Stewardship Director at Ohio State's College of Veterinary Medicine to film, edit and create these personalized thank you videos. The videos were loaded onto a video postcard that when the donor opened it, the video would start playing. I used my Sony A6600 camera to film these and used Adobe Premiere… Continue reading Video: Thanking planned gift donors
A good social media manager should be curious and always experimenting. I recently tried sharing photos from the spirit week organized by the pharmacy team at Ohio State’s Veterinary Medical Center. I knew it was National Pharmacy Week and wanted to share something so I walked over to the pharmacy to take a group photo.… Continue reading Ohio State VMC Social Media: Pharmacy team spirit week
In October 2023, I wrote a blog post about pet safety tips during Halloween. The article included quotes from two DVMs and a registered veterinary technician in the emergency service at Ohio State's Veterinary Medical Center. It was important to me that I talk to team members at Ohio State and understand what they were… Continue reading Writing: Halloween Pet Safety Tips blog post for OSU VMC
Here are some Instagram Reels I've created for The Ohio State College of Veterinary Medicine's Instagram @OSUVetCollege. In February 2024, I made this Reel showing off the brand-new equine performance arena. I also wrote a story about this new arena. https://www.instagram.com/reel/C3ihrlzu_ZQ To promote our Farm Animal Service and show how neat surgeries are, I made… Continue reading Ohio State Vet College Instagram Reels
At a team meeting, one of our development officers told us about this dog who had been at The Ohio State Veterinary Medical Center for seven days, on a mechanical ventilator, in intensive care. I wrote two web stories about Marley, interviewing her veterinarians, her loving owner Taylor and Taylor's mom. I took photos of… Continue reading OSU Story of Marley the miracle dog (Web, Social, Email)
I think this story is a great example of how we took one story and repurposed it across digital channels. In spring 2023, I wrote an article about the amazing research one of Ohio State's rehabilitation veterinarians is working on. I traveled to Agility Paws while they were testing the sensors and that helped me… Continue reading One Story, Several Ways: Ohio State Rehab Vet Helping Agility Dogs
Debbie Wakefield 