Overview To help incoming Ohio State families navigate the transition to campus life, I authored and published a targeted feature article: "Choosing the Meal Plan That's Right for Your Student." The content was strategically crafted to educate parents and convert curiosity into action by driving qualified, high-intent traffic directly to the Columbus Campus Dining Plans… Continue reading Case Study: Driving Record-Breaking Engagement for Ohio State Dining
Case Study: Connecting Students with Essential Dining and Allergen Resources Background In July 2026, the registered dietitian for Ohio State Dining Services identified that students needed a more direct, accessible way to find online dining menus containing vital allergen and nutritional data. Because these menus are essential for student health and wellness, the goal was… Continue reading Multi-Channel Marketing Campaign: Dining Services Online Nutrition Menus
Project goal: Update Student Health Services' brand flyer to better reflect their services to students, using updated language and modernizing design. In December 2025, before I went on maternity leave, I met with stakeholders in SHS to talk about updating this flyer for orientation (May 2026). From that meeting, I got a better understanding of… Continue reading Revising Student Health Services Brand Flyer Project
I worked with Ohio State Dining Services to create new ice cream signs in the Traditions at Scott all-you-choose-to-eat dining hall. The signs were needed because the ice cream station was transitioning from self-serve to employee service. Signage was needed to communicate that students now needed to order their ice cream by choosing a bowl… Continue reading Buckeyes Scream for Ice Cream
Who: The Ohio State University Office of Student Life: Buckeye Careers What: University-wide Career and Internship Fair When: September 18-19, 2024 Goals: Increase student attendance at both in-person and virtual fair as well as increase employer registrations Audiences: Students attending- Undergraduates, Masters, PhD, and Post-Doctorates searching for their next internship, part-time or full-time job. Employers… Continue reading Marketing Ohio State Career Fair
Goal: Encourage students to sit together and share tables. At Marketplace on Neil, a dining facility on south campus, there’s an issue where students don't want to sit together, especially when there's one person sitting at a four-person table. I've experienced this myself. Getting a table is a competitive sport! This is a problem when… Continue reading Ohio State Signage: Share a Table
What: Sloopy’s Diner hosts revenue-generating buffets on home football games. I managed the marketing plan for these buffets, aiming to increase attendance and reach our target audience through new approaches. Target audience: football season ticket holders, alumni, students, staff and faculty Goal: Increase attendance to Sloopys Gameday Buffets in 2024 to 275 attendees. This event… Continue reading Sloopy’s Game Day Buffet 2024 Marketing Plan
How do you market a career fair to all Ohio State students? One part of the strategy is email. Specifically, getting the career fair included in the On Campus newsletter to undergraduate, graduate and professional students. More than 50,000 undergraduate students receive this weekly email newsletter during the school year on Tuesdays. I worked with… Continue reading Marketing Ohio State’s Career Fair by On Campus Email Newsletter
I’m proud of this Dining Services advertisement in The Lantern’s BuckeyeBound issue. The goal of this ad was to educate incoming Ohio State students about the wide variety of campus dining options. We don’t want students stuck waiting in long lines at Traditions dining halls when they could go somewhere else like a café to… Continue reading Print ad for Ohio State Dining Services
I wrote this article about Dining Services (one of the five clients I provide marketing support for within the Office of Student Life at The Ohio State University) and it was featured in the university-wide email On Campus and on the Student Life homepage. It's rewarding to know that my writing reached students, staff and… Continue reading Ohio State Dining Services Article: Campus Dining – From Quick Bites to Hidden Gems
Debbie Wakefield 