Overview: November is National Pet Cancer Awareness Month and MedVet ran a campaign on social media to engage and educate our audience about cancer in pets. Medical Oncology and Radiation Oncology are unique life-saving services that MedVet hospitals offer to pets.
Goal: See a 15% increase from last month in Shares and Interactions. (Last month we had 8,074 Interactions and 1,464 Shares, so our goal is 9,286 Interactions and 1,683 Shares).
Results: We did not meet our goal. We had 3,428 Interactions and 501 Shares on our Facebook posts for this campaign. For comparison, our October campaign had 2,040 interactions and 850 Shares and was for only 10 days rather than 30 days like this campaign.
Our overall numbers were down for the month of November. All our Facebook posts had 6,334 Interactions and 1,168 Shares. Compared to October, overall we saw a 19% decrease in Interactions and Shares.
I think I underestimated how Share-worthy the Pet Cancer Awareness Month content was. I was surprised at how few Shares and Interactions Titan’s video received as well as some of the infographics. I think perhaps information on pet cancer is less “shareable” than information on keeping your pet safe over the holiday.
In the future, I’m going to prioritize Facebook content about pet owner safety information that’s holiday focused. My next campaign will be focused on the 12 Dangers of Christmas (it’s a veterinarian’s take on the classic 12 Days of Christmas, get it?)
Campaign Assets with screenshots of their posts:
November is Pet Cancer Awareness Month. While cancer in pets cannot be prevented, it can be treated if caught early. Talk to your family veterinarian if you notice any changes in your pet’s lifestyle like loss of stamina, loss of appetite or new lumps or bumps.
Coping with a cancer diagnosis isn’t easy. What words of encouragement would you share with pet owners whose pets are fighting cancer?
A common question we are asked is “What’s a veterinary medical oncologist?” They are board-certified veterinarians who treat common and rare cancers in pets. They use state-of-the-art equipment and advanced techniques to safely and effectively diagnose and treat various forms of cancer. Read more about veterinary medical oncology: https://hubs.ly/H0lD3rd0November Social November Social 100% 10 There are steps you can take to lower your pet’s risk of developing cancer. Always spay or neuter your pets, limit their sun exposure, keep them at a healthy weight, avoid secondhand smoke, and most importantly, schedule annual wellness check-ups for your pet with your family veterinarian. Screen reader support enabled. There are steps you can take to lower your pet’s risk of developing cancer. Always spay or neuter your pets, limit their sun exposure, keep them at a healthy weight, avoid secondhand smoke, and most importantly, schedule annual wellness check-ups for your pet with your family veterinarian.When is the right time to check for oral cancer? Anytime they say “AHHH!” Take the opportunity to examine your pet’s mouth for unusual masses while they are sedated for an anesthetic procedure or anytime your pet yawns. For more information about cancer detection for your dog or cat, talk to your family veterinarian.Telling a child their pet has cancer is something many parents would prefer to avoid. However, no matter the child’s age, being honest about a pet’s diagnosis can be beneficial for you and your children. Be prepared for reactions of anger, sadness, and guilt. Reassure them that it’s not their fault. Together, remember some of the fond memories you shared.It can be scary when your best buddy is diagnosed with cancer. At MedVet, we offer different types of Radiation Therapy Treatments to safely and effectively treat cancer in pets. Read some FAQs about Radiation Oncology services: https://www.medvetforpets.com/frequently-asked-questions-faq-radiation-oncology-dogs-cats/
Most patients tolerate chemotherapy very well and maintain an excellent quality of life during a chemotherapy treatment protocol. Approximately 80-85% of patients have minimal to no side effects from chemotherapy. Patients typically are sent home with anti-nausea and anti-diarrheal medications for use as needed. Because the priority in veterinary medical oncology is to maintain a patient’s high quality of life, veterinary medical oncologists use doses and schedules of chemotherapy with the goal of minimizing side effects. Learn more: https://www.medvetforpets.com/specialty/medical-oncology/As National Pet Cancer Awareness Month winds down, learn some of the early signs of canine cancer. If you notice any of these symptoms, make an appointment to see your family veterinarian to discuss your pet’s specialty healthcare options.
Throughout the month, we also highlighted local patient stories on Facebook.
Sharing real stories of patients who have beaten cancer.
Before I created graphics for this campaign, I did some research about what other groups had posted. I was really inspired by the graphics that AAHA had created and shared.
Inspiration from the AAHA Facebook page for this campaign
Debbie Gillum Wakefield 