2020, blog, blog post, blogpost, myblog

Make a lasting impact in your role by going beyond your job description

Often the impact you make in a role goes beyond what you did as part of your everyday job duties.

I went thrift shopping at Volunteers of America today because I love thrifting. I needed to donate some old coffee mugs and I wanted to see if there were any cute sweaters or dresses. I love to check-in and hunt for unique clothes at the thrift store so when someone compliments me on it I can brag that I found it at a thrift store. The joys of thrifting!

I found some dresses I liked and as I was checking out, the cashier recognized me. “Oh, you’re the girl who put that TV up!” She pointed to the TV on the wall above her where a slideshow was playing.

When I worked at Volunteers of America Ohio & Indiana, in an effort to educate thrifters and distinguish VOA from other for-profit thrift stores, I designed a simple slideshow to inform shoppers that VOA is a non-profit and show photos of clients who have been helped by the proceeds of the store. I took this project upon myself and volunteered to do it. After I made the PowerPoint, I came into the thrift store with a flash drive, stood up on a ladder, plugged the flash drive into the TV, fiddled with the remote and taught the store employees how to turn on the slideshow each day. I did this multiple times in our different stores, To be honest, in the moment, the slideshow felt like an annoyance to me. I had to interrupt my day, drive to the thrift store, mess with a TV when I know very little about TVs or remotes or Input buttons. Sometimes, the TV wouldn’t turn on, the remote wouldn’t work or the TV wouldn’t play my PowerPoint in the format I had saved it in. It was frustrating. I would think, “This isn’t what I signed up for. This is not my job. Someone else should be doing this!”

No alt text provided for this image

Older Debbie now knows that likely no one else would’ve made the slideshow and taken the time to install it. I’m now able to take a step back and see how the slideshow has endured after I left VOA. It made me happy to see that the slideshow still plays in the VOA thrift store every day.

The cashier handed my stuff to me and I looked down to see a plastic bag that I recognized. I helped design the bag, hell I even worked with the plastic supplier to get it made. I learned more than I wanted to know about how plastic bags are made and shipped!

The idea for this started as part of an innovation brainstorming session we’d had with different team members in different departments. We needed to find a way to increase thrift store donations. Someone suggested we redesign our bags. The bags could become a tool for future donations if they had our logo, phone number, tagline, website, etc. It sounded like an easy solution to change the bags at first but ended up taking about four months to complete. It was tough to juggle this bag project on top of my other duties especially when I was doing something I’d never done before. It took a lot of persistence but eventually, the thrift stores switched from generic red and white Thank You bags to branded bags, with a meaningful tagline on one side and useful information about how to donate items back to a VOA thrift store.

No alt text provided for this image

The impact of my time at VOA can be found not just on the website and social media. In fact, I’m not too sad if no one remembers the social media posts I made. I know I made a lasting impact by working on things outside of my stated job description. I went to meetings, listened to problems that existed, volunteered to raise my hand, thought of creative solutions, tried new ideas and worked with others to make the change happen. I was thinking about this on my drive home and I’m not one to brag but I do need to acknowledge that I did some awesome things for a non-profit that’s dedicated to helping everyone reach their full potential and achieve well being.

Every time I walk into a VOA thrift store, I’m reminded of the impact I made during my time there and I feel so proud. 

I also published this article on LinkedIn.

2019, email, work, work sample

January 2019 Donor Email Newsletter

I wrote and designed this donor email newsletter for January 2019. I was inspired by an email I got from the epic Lori Jacobwith. It caught my attention because she used my name in the subject line and addressed me like an old friend “Hi Debbie.” I honestly did a double take when I read this email, like does she know me? I think the lack of images and simplicity of the email stood out. Inside the email, it read like we were best friends and she was speaking directly to me.

The email that inspired me

My first draft of the donor email was more text-heavy and included a call-to-action for donors to become monthly donors.

First draft of the email.

I shared the email draft with my team and our Director of Development noted that we should just say thank you and not ask for money in this email. We did include a subtle “PS” asking readers to watch our Faces of Hope video.

After changing the email, when it was sent out, several Volunteers of America staff members responded saying how much they appreciated this email and how it made their day.

A great way to kick off the year, by taking time to appreciate.  Thanks & will share the inspiration with my crew!

Grove City thrift store manager
 
Subject line: Name – Thank you!
Hi Name,
At the end of the year, do you ever take a moment to reflect back on the year? Do you ask yourself if you made a positive difference in your community? 
Let me assure you that, yes, you made a difference in 2018. Your support of Volunteers of America Ohio & Indiana has led to so many amazing things.

Mothers found sobriety.
Families achieved well-being. 
Homeless veterans established housing. 
People were given second chances.
And they all thrive … because of you.  

Every day, I’m humbled to be surrounded by your kindness. On behalf of Volunteers of America Ohio & Indiana, I sincerely thank you for allowing us to be an extension of your heart and hands, helping people reach their full potential and for helping our community thrive. Many wishes for a happy and healthy New Year.  

John R. von Arx III
President & CEO 
Volunteers of America Ohio & Indiana

PS – Watch a snapshot of how you’ve changed lives in 2018.

Screenshot of the email, sent Monday, January 7, 2019 at 7 a.m.
2018

Thank You email for Faces of Hope fundraising breakfast

Below is an email that I wrote and designed for Volunteers of America. The email was sent to those who attended our Faces of Hope fundraising breakfast a few weeks ago. This is the second thank you email that they received. We emailed them a few hours after the event to say thanks for coming.  I wanted donors to have clear steps of ways they can give back if they felt inspired. I also wanted to use donor centric uplifting language. I tried to keep the tone casual and friendly. 

Results:
It was sent to 89 people and 28 of those people opened it (34% open rate) and 2 people clicked on the email. 

Thank you email to donors who attended our fundraising breakfast. 

From: Becky 
Sent: Friday, November 30, 2018 12:04 PM
To: Debbie Gillum Debbie.Gillum@voago.org
Subject: Let’s keep the momentum going!

Dear Debbie,

You can keep the momentum going from the Faces of Hope breakfast.

• Because of you, Mike, a U.S. Navy Veteran, found a home to call his own and a meaningful job helping others.
• Because of you, Mike exemplified the restoration of hope, in this world that we share.
• And, because of you, countless others have found a home, a support system, and hope for a brighter future.

“You gave me shelter when I needed it. You gave me tools to help me turn my life around. And here you are today, giving more blessings.” – Mike
MikeBell.jpg
You are the best ambassador for our organization. Remember, there’s three easy ways you can make an impact:

Share Mike’s story with others to inspire positive change in our community.
Sign up to be a 2019 Table Captain. Contact me for information and a tool kit.
Come take a tour or host a tour for your friends and colleagues. Contact me to schedule a date and time convenient for you.
By the way, don’t forget to keep using that beautiful blue Volunteers of America Ohio & Indiana pen. But most of all, thank YOU for giving people in our community the opportunity to reach their full potential.

Debbie, because of your support our community is stronger. Thank you.

DONATE | GET INVOLVED

facebooklogo.jpgtwitterlogo.jpginstagramlogo.jpglinkedinlogo.jpgyoutubelogo.jpg

home | forward to a friend | unsubscribe

© 2018 Volunteers of America – All Rights Reserved. 1776 E. Broad St., Columbus, Ohio 43203, 614-253-6100
We are designated tax-exempt under section 501(c)3 of the Internal Revenue Code.

 

2018, marketing, Uncategorized

September Thrift Email Newsletter

Below is the September Thrift Newsletter that we emailed out on Tuesday, Sept. 18. Formatting wise, I promise it looked better in email inboxes, than it does here.
I’m proud of the copy in the opening paragraphs and the blog posts. I wrote the first and third blog posts. I wrote the blog post about upcyling fall decorations last year and the blog post about the truths of a thrift store on Monday.

 

Debbie's Den

Hey Debbie,
It’s Debbie, your trusty guide for all things thrift!

It’s a bummer to see the summer months leave but at the same time, who doesn’t love the early signs of fall? Falling leaves, falling temperatures and the regular falling prices you’ll find only at one of our thrift stores. 

You’re sure to find autumnal fashions your whole family will love, like jeans, scarves, vests or sweaters. And because our prices are so low, you’re able to buy fall clothing and accessories with money left over. But more importantly, shopping at Volunteers of America helps uplift homeless veterans, families and individuals across Ohio.

Donate. Thrift. Give Hope. Repeat.  

Happy thrifting!

Fall decorations you can upcycle from the thrift store

As the leaves begin to change color here in Ohio, the holiday decorating season looms ahead. Thrift stores are full of so many things you can use to decorate with around the house. With a little upcycling you can give all your thrifted finds a new life. Learn how to spice up your pumpkin a latte so that you’ll wow all of the trick-or-treaters.

Fall Decorations You Can Upcycle from your local Columbus Th

Six tips to fall clean like a pro

When was the last time you cleaned out your closet? How about your whole home? As the seasons change, fall is the perfect time to finally tackle that overstuffed closet or clear out your cluttered garage. And with Christmas right around the corner, Volunteers of America of Greater Ohio thrift stores are in huge need of donations to fill their shelves.

Donate to Volunteers of America for a clean home and strong
 

The secret truth about thrift stores

It shouldn’t be a big secret how thrift stores operate, sort donations and how much they value the clothes and household items donated by community members like you. The proceeds of Volunteers of America thrift stores support life-saving programs for community members in need.

when you donaate.PNG

Save 50% on everything next week!

On Tuesday, Sept. 25, everything inside all of our thrift stores will be half-off! This includes furniture, showcase items, new products and miscellaneous items. It’s all 50 percent off!

sept 25 last tuesday sale_psl.png

email, Uncategorized

September Donor Newsletter

I designed, wrote and sent this donor newsletter for September. We used to call it eSpirit but now it’s called Faces of Hope to match our annual fundraiser and because it really does showcase the faces of hope our donors are helping everyday.

I wanted this email to have a simple call to action of Watch Chaz’ video.  I used language from Tom Ahern and tried to shower the donor with love and keep the tone donor-centric.

faces of hope enews_banner_more space.png

You are the reason Chaz is hopeful for his future

I’ve made more progress in the six months that I’ve been here than I have in the four years I’ve been out of the military. That’s astounding. It’s hard to believe the amount of progress that’s been made. -Chaz 

You are the reason Chaz has made so much progress.

Donors like you are with us every day as families, veterans, and individuals rebuild their lives. Thank you!

Your gift helped Chaz, a Navy veteran, in his journey to overcome substance abuse and manage his post-traumatic stress disorder.

Watch Chaz’s Story

email, Uncategorized

Operation Backpack Thank You Email

At work, I sent out this Thank You email today to everyone who participated in Operation Backpack this year and in previous years. I worked with Becky to revise the language and make sure the photo featured diverse kids. I’m proud of how donor-centric this email copy is. After I sent it out, Nicole replied to me saying “My favorite email!” which was a huge compliment. My mom texted me saying “Great Job” on this email and that some of the backpacks the kids are holding look like ones she and her company donated. That’s the reaction I wanted. Like hey, “That smiling kid is holding the unicorn backpack I donated. Wow, look how happy and confident he looks! I love Operation Backpack.”

You deserve an A+ for your generosity!
Image of the email

You can also click here to see the email online

 

From: Volunteers of America of Greater Ohio [mailto:operationbackpack@voago.org]
Sent: Thursday, August 23, 2018 9:48 AM
To:
Subject: You deserve an A+ for your generosity!

You deserve an A+ for your generosity.
You deserve an A+ for your generosity. (1).png
It’s a happy new school year for more children, because of you!

You’ve helped over 4,000 children across Ohio who are homeless or in-need start the new school empowered to succeed. Because of you, they’re heading back to school this year ready to learn.

The next time you see a child walking confidently to school, or a school bus of smiling faces driving by, know that you helped put smiles on some of those faces. You’ve given hope and confidence for a better tomorrow to children who need it the most. We couldn’t have done it without you!

Thank you for your support!
A special thank you to our wonderful sponsors.
You deserve an A+ for your help with Operation Backpack too!
Oswald and Buckeye Health Plan logos
http://www.OperationBackpackGO.org