Social media should be fun and playful. When I saw this Volunteers of America Michigan hat in our thrift store, I knew I wanted to have some fun with them on Instagram. I chose Instagram because it's one of our most active platforms and a space where we as a brand choose to take more… Continue reading A little social media fun
I was asked to do a short video by the national branch of Volunteers of America for their weekly Friday Bulletin email. They wanted me to talk about why I work at Volunteers of America, which was an easy topic for me to talk about. Below is the video I filmed in my office: I… Continue reading Why VOA? My Employee Spotlight
Doodles about my crazy morning trying to get to Houston. You catch more bees with honey than vinegar. You’re capable of more than you think, especially when you're not afraid to ask for help. It started this morning at 6 am, when Nate drove me to the airport. I boarded my American Airlines flight at… Continue reading Glamours of air travel
This photo embodies what I think thrifty social media marketing is. The pic was texted to me by a thrift store manager this morning after I stopped in last week to say hello. Since I started a year and a half ago, I formed a relationship with her by coming into her store frequently. I… Continue reading Our new thrift store employee
Below is the September Thrift Newsletter that we emailed out on Tuesday, Sept. 18. Formatting wise, I promise it looked better in email inboxes, than it does here. I'm proud of the copy in the opening paragraphs and the blog posts. I wrote the first and third blog posts. I wrote the blog post about… Continue reading September Thrift Email Newsletter
I went to my third Women in Digital conference last Thursday and Friday. My favorite part is always meeting new women who are total bosses at what they do. They inspire me to be more confident and a better digital marketer. I also like staying up to date on trends, best practices and hearing what… Continue reading Women in Digital Conference 2018
I was quoted in a press release for a campaign we did for Operation Backpack. See it online: http://www.carwash.com/market-focus-dubois-chemicals-purchases-prowash-australia/ Moo Moo Express Car Wash raises $6,945 for Volunteers of America’s Operation Backpack® Campaign COLUMBUS, Ohio — Moo Moo Express Car Wash announced the donation of $6,945 to the Volunteers of America of Greater Ohio’s Operation… Continue reading Quoted in a press release
I designed, wrote and sent this donor newsletter for September. We used to call it eSpirit but now it's called Faces of Hope to match our annual fundraiser and because it really does showcase the faces of hope our donors are helping everyday. I wanted this email to have a simple call to action of… Continue reading September Donor Newsletter
I think I've figured out a way to control what your pre header text says in your email, even when using Convio, a popular email software for non profits. Preheader is short summary text that follows the subject line. Many mobile, desktop and web email clients show pre headers to tip readers off on what the email contains before… Continue reading How to change your Pre header text in Convio
At work, I sent out this Thank You email today to everyone who participated in Operation Backpack this year and in previous years. I worked with Becky to revise the language and make sure the photo featured diverse kids. I'm proud of how donor-centric this email copy is. After I sent it out, Nicole replied… Continue reading Operation Backpack Thank You Email
Debbie Wakefield 