Overview: November is National Pet Cancer Awareness Month and MedVet ran a campaign on social media to engage and educate our audience about cancer in pets. Medical Oncology and Radiation Oncology are unique life-saving services that MedVet hospitals offer to pets. Goal: See a 15% increase from last month in Shares and Interactions. (Last month… Continue reading November National Pet Cancer Awareness Month Campaign for MedVet
So, I'm recently engaged and have been researching reception venues and attending wedding shows to get ideas. With my digital marketing knowledge, I can't help but think that some of the vendors I've interacted with aren't doing the best marketing they could. I want to take a moment to reflect on what I observe wedding… Continue reading Digital Marketing Tips for Wedding Vendors, from a Future Bride
I want to talk about the Halloween Pet Safety social media campaign I ran for MedVet. Campaign Goal: Increased brand awareness. Make sure MedVet is top of mind for pet owners in case their pet faces an after-hours medical emergency. We will measure the number of post shares. Over October 20-31, our goal is to see… Continue reading MedVet Halloween Pet Safety Facebook Campaign
I renewed my certification in Google Analytics. I last took the test in 2017 so I was due for a refresher. I completed the Google Analytics Beginners course first then the Advanced course within Google's Analytics Academy. I learned the most from using the demo account and being able to practice the concepts I was… Continue reading I Passed the Google Analytics Individual Qualification exam
In October, I wrote a blog post about foods pets should avoid eating. We'd found that on social media these pet-education posts, especially seasonally related perform very well. We didn't have much fall-specific content so I set out to write this blog post. Who: MedVet What: Seasonal Pet Education Blog Post Where: MedVet's blog on… Continue reading Trick or Treat Blog Post for MedVet
I attended the Together Digital national conference on Thursday and Friday. It was jam-packed with informative sessions, case studies, and panels. I got to hear from some of the most talented, motivated and compassionate women in the marketing industry. Part of what makes Together Digital so unique is that members commit to 12 Asks and… Continue reading Key takeaways from the Together Digital National Conference
I messed up at work today. It wasn't a little whoopsie goof it was a big, ohmygosh-what-have-I-done moment. I am not proud of it at all. Heck, I'm really embarrassed about it. But, I want to challenge myself to take the high road, be mature, reflect and learn from it. Earlier that morning, a colleague… Continue reading What do you do when you mess up at work?
I'm in Boston for Inbound19! It's exciting to travel to such a huge conference in the marketing industry. I'd wanted to go to Inbound someday and am thankful MedVet gave me this opportunity. I'm going to take so many notes to bring back to the team. The kick-off welcome session tonight was by Elizabeth Gilbert,… Continue reading Proving assumptions wrong and thinking about my priorities
Last week I traveled for work to Chicago to support the opening of a brand-new state-of-the-art veterinary emergency hospital. Another Marketing team member and I drove to different referral partners (this is what we call veterinary practices that refer patients to MedVet's emergency and specialty hospitals) around Chicago. We told the staff about our new… Continue reading Sharing the news of MedVet Chicago’s brand-new hospital on Facebook and LinkedIn
I wanted to add this blog post to my online portfolio, here. I worked with our MedVet marketing team to create this. This piece of content started when I reached out to our resident content pro, marketing team member, Debra who is a veterinarian. She's like our subject matter expert. I asked her if she… Continue reading A blog post I wrote for MedVet
Debbie Wakefield 