Last week I traveled for work to Chicago to support the opening of a brand-new state-of-the-art veterinary emergency hospital. Another Marketing team member and I drove to different referral partners (this is what we call veterinary practices that refer patients to MedVet's emergency and specialty hospitals) around Chicago. We told the staff about our new… Continue reading Sharing the news of MedVet Chicago’s brand-new hospital on Facebook and LinkedIn
I wanted to add this blog post to my online portfolio, here. I worked with our MedVet marketing team to create this. This piece of content started when I reached out to our resident content pro, marketing team member, Debra who is a veterinarian. She's like our subject matter expert. I asked her if she… Continue reading A blog post I wrote for MedVet
I wanted to highlight a recent example of how a Facebook post went from concept to publishing and the beauty of how that idea evolved and changed through collaboration. Concept: Hurricane Barry was barreling right into the path of our New Orleans and Mandeville MedVet hospitals so we were concerned about pets being displaced. The… Continue reading How a Facebook Post Can Evolve Through Teamwork
I'm proud to share some of the Facebook posts that I created for all of the 24 MedVet Facebook pages recently. My goal with the content creation has been to engage our audience while still maintaining our commitment to leading specialty healthcare for pets. I'm learning that our audience loves to interact with us, whether… Continue reading MedVet Facebook Posts I Created
For Volunteers of America Ohio & Indiana, I wrote a blog post essentially about how to be the best at donating to a thrift store. I was inspired by my own personal experience of donating to a thrift store. When I would gather up the clothes in my closet to donate, I wondered things like… Continue reading Blog Post I wrote for Volunteers of America Ohio & Indiana
I wrote and designed this donor email newsletter for January 2019. I was inspired by an email I got from the epic Lori Jacobwith. It caught my attention because she used my name in the subject line and addressed me like an old friend “Hi Debbie.” I honestly did a double take when I read… Continue reading January 2019 Donor Email Newsletter
I was asked to do a short video by the national branch of Volunteers of America for their weekly Friday Bulletin email. They wanted me to talk about why I work at Volunteers of America, which was an easy topic for me to talk about. Below is the video I filmed in my office: I… Continue reading Why VOA? My Employee Spotlight
This photo embodies what I think thrifty social media marketing is. The pic was texted to me by a thrift store manager this morning after I stopped in last week to say hello. Since I started a year and a half ago, I formed a relationship with her by coming into her store frequently. I… Continue reading Our new thrift store employee
Below is the September Thrift Newsletter that we emailed out on Tuesday, Sept. 18. Formatting wise, I promise it looked better in email inboxes, than it does here. I'm proud of the copy in the opening paragraphs and the blog posts. I wrote the first and third blog posts. I wrote the blog post about… Continue reading September Thrift Email Newsletter
I designed, wrote and sent this donor newsletter for September. We used to call it eSpirit but now it's called Faces of Hope to match our annual fundraiser and because it really does showcase the faces of hope our donors are helping everyday. I wanted this email to have a simple call to action of… Continue reading September Donor Newsletter
Debbie Wakefield 