I wrote this article for Ohio State's Dining Services to encourage students to eat at one of the many on-campus food trucks. This article came about after I finished working with Student Life Technology Services to create a webpage that published food truck locations and schedules. I wanted students to find that resource. The food… Continue reading Wrote web article for OSU Dining Services
The Wednesday before Thanksgiving, I received an email and voicemail from a local journalist asking about the veterinary college's Michigan fire hydrant. I immediately called my colleague, Allison Burk (our team's media relations expert), and told her the journalist contacted me. The journalist had contacted Allison too and she was already coordinating a time when… Continue reading A bit of PR experience and my dog becomes famous
I managed a viral social media post in January 2022 at The Ohio State University College of Veterinary Medicine. I worked with stakeholders to find out about the calves being born. I summarized the information, crafted a draft, and showed the doctor to ensure that the content was accurate. When the post went viral, I… Continue reading Viral Triplet Calves Social Media Post at Ohio State
I got married on 10.10.2020 and I'm taking my husband's last name. So, I'll be changing my name from Debbie Gillum to Debbie Wakefield. Same Debbie, new last name.
Today I went to an AAF Columbus panel discussion about the importance of trust when the brands are big and the stakes are high. I volunteer on the Communications committee of AAF Columbus and was happy my schedule allowed me to attend this luncheon. Panelists: ● Bennett Shaumberg, Integrated Marketing Manager, Abbott ● Kelly Ruoff,… Continue reading AAF Columbus January Luncheon: Building Trust at Big Time Brands
Recently I watched “The Imagineering Story,” a new docuseries on Disney+ about the history of the Disney theme parks. I grew up going to Disney World every year with my mom and when I wasn’t at the park, I was reading about all things Disney and watching TV specials about the Behind the Scenes of… Continue reading 5 Lessons I Learned from Watching Disney’s “The Imagineering Story”
I'm proud to say that I completed HubSpot Academy's course on Email Marketing and became certified in crafting an effective email marketing strategy. From contact management to email deliverability, I learned how to build an email marketing strategy that's human and helpful.
Goal This December, at MedVet, we ran a digital campaign called The 12 Dangers of Christmas. This campaign was intended to educate pet owners about potential dangers to their pets, building brand trust and adding value to our audience. The goal was to help MedVet stay top of mind as a leader in specialty and… Continue reading MedVet December Campaign
Overview: November is National Pet Cancer Awareness Month and MedVet ran a campaign on social media to engage and educate our audience about cancer in pets. Medical Oncology and Radiation Oncology are unique life-saving services that MedVet hospitals offer to pets. Goal: See a 15% increase from last month in Shares and Interactions. (Last month… Continue reading November National Pet Cancer Awareness Month Campaign for MedVet
So, I'm recently engaged and have been researching reception venues and attending wedding shows to get ideas. With my digital marketing knowledge, I can't help but think that some of the vendors I've interacted with aren't doing the best marketing they could. I want to take a moment to reflect on what I observe wedding… Continue reading Digital Marketing Tips for Wedding Vendors, from a Future Bride
Debbie Wakefield 