Today I went to an AAF Columbus panel discussion about the importance of trust when the brands are big and the stakes are high. I volunteer on the Communications committee of AAF Columbus and was happy my schedule allowed me to attend this luncheon. Panelists: ● Bennett Shaumberg, Integrated Marketing Manager, Abbott ● Kelly Ruoff,… Continue reading AAF Columbus January Luncheon: Building Trust at Big Time Brands
Recently I watched “The Imagineering Story,” a new docuseries on Disney+ about the history of the Disney theme parks. I grew up going to Disney World every year with my mom and when I wasn’t at the park, I was reading about all things Disney and watching TV specials about the Behind the Scenes of… Continue reading 5 Lessons I Learned from Watching Disney’s “The Imagineering Story”
I'm proud to say that I completed HubSpot Academy's course on Email Marketing and became certified in crafting an effective email marketing strategy. From contact management to email deliverability, I learned how to build an email marketing strategy that's human and helpful.
Goal This December, at MedVet, we ran a digital campaign called The 12 Dangers of Christmas. This campaign was intended to educate pet owners about potential dangers to their pets, building brand trust and adding value to our audience. The goal was to help MedVet stay top of mind as a leader in specialty and… Continue reading MedVet December Campaign
Overview: November is National Pet Cancer Awareness Month and MedVet ran a campaign on social media to engage and educate our audience about cancer in pets. Medical Oncology and Radiation Oncology are unique life-saving services that MedVet hospitals offer to pets. Goal: See a 15% increase from last month in Shares and Interactions. (Last month… Continue reading November National Pet Cancer Awareness Month Campaign for MedVet
So, I'm recently engaged and have been researching reception venues and attending wedding shows to get ideas. With my digital marketing knowledge, I can't help but think that some of the vendors I've interacted with aren't doing the best marketing they could. I want to take a moment to reflect on what I observe wedding… Continue reading Digital Marketing Tips for Wedding Vendors, from a Future Bride
I like social media marketing because I'm always learning and experimenting. The main ingredient of a strong social media strategy should be innovation. Recently, I shared on MedVet's Facebook pages a recipe for dog treats, as part of a larger Halloween Pet Safety campaign. I got the idea from another animal hospital's Facebook page and… Continue reading A simple recipe for Facebook succuss
I want to talk about the Halloween Pet Safety social media campaign I ran for MedVet. Campaign Goal: Increased brand awareness. Make sure MedVet is top of mind for pet owners in case their pet faces an after-hours medical emergency. We will measure the number of post shares. Over October 20-31, our goal is to see… Continue reading MedVet Halloween Pet Safety Facebook Campaign
Mistakes happen. No matter how many eyes are on a graphic, typos can slip through. On a recent Facebook post, I misspelled the word "breathing." (Literally, an act I do all day long, I messed up the spelling.) I made the graphic in Canva, which often doesn't play nice with my Grammarly and Google Chrome… Continue reading A brief story of being on both sides of a typo
I renewed my certification in Google Analytics. I last took the test in 2017 so I was due for a refresher. I completed the Google Analytics Beginners course first then the Advanced course within Google's Analytics Academy. I learned the most from using the demo account and being able to practice the concepts I was… Continue reading I Passed the Google Analytics Individual Qualification exam
Debbie Wakefield 