I like social media marketing because I'm always learning and experimenting. The main ingredient of a strong social media strategy should be innovation. Recently, I shared on MedVet's Facebook pages a recipe for dog treats, as part of a larger Halloween Pet Safety campaign. I got the idea from another animal hospital's Facebook page and… Continue reading A simple recipe for Facebook succuss
I want to talk about the Halloween Pet Safety social media campaign I ran for MedVet. Campaign Goal: Increased brand awareness. Make sure MedVet is top of mind for pet owners in case their pet faces an after-hours medical emergency. We will measure the number of post shares. Over October 20-31, our goal is to see… Continue reading MedVet Halloween Pet Safety Facebook Campaign
Mistakes happen. No matter how many eyes are on a graphic, typos can slip through. On a recent Facebook post, I misspelled the word "breathing." (Literally, an act I do all day long, I messed up the spelling.) I made the graphic in Canva, which often doesn't play nice with my Grammarly and Google Chrome… Continue reading A brief story of being on both sides of a typo
I renewed my certification in Google Analytics. I last took the test in 2017 so I was due for a refresher. I completed the Google Analytics Beginners course first then the Advanced course within Google's Analytics Academy. I learned the most from using the demo account and being able to practice the concepts I was… Continue reading I Passed the Google Analytics Individual Qualification exam
In October, I wrote a blog post about foods pets should avoid eating. We'd found that on social media these pet-education posts, especially seasonally related perform very well. We didn't have much fall-specific content so I set out to write this blog post. Who: MedVet What: Seasonal Pet Education Blog Post Where: MedVet's blog on… Continue reading Trick or Treat Blog Post for MedVet
I just got my Social Media Certification from HubSpotAcademy.
Guess who became certified in HubSpot Marketing Software?
I attended the Together Digital national conference on Thursday and Friday. It was jam-packed with informative sessions, case studies, and panels. I got to hear from some of the most talented, motivated and compassionate women in the marketing industry. Part of what makes Together Digital so unique is that members commit to 12 Asks and… Continue reading Key takeaways from the Together Digital National Conference
I messed up at work today. It wasn't a little whoopsie goof it was a big, ohmygosh-what-have-I-done moment. I am not proud of it at all. Heck, I'm really embarrassed about it. But, I want to challenge myself to take the high road, be mature, reflect and learn from it. Earlier that morning, a colleague… Continue reading What do you do when you mess up at work?
I'm in Boston for Inbound19! It's exciting to travel to such a huge conference in the marketing industry. I'd wanted to go to Inbound someday and am thankful MedVet gave me this opportunity. I'm going to take so many notes to bring back to the team. The kick-off welcome session tonight was by Elizabeth Gilbert,… Continue reading Proving assumptions wrong and thinking about my priorities
Debbie Wakefield 