I wrote this story for the Ohio State Veterinary Medical Center about Peter the Dachshund who received care at Ohio State in the fall of 2021. Read the story on Ohio State's website We shared this story in our email newsletter Making a Difference, which is sent quarterly to clients of the Veterinary Medical Center.… Continue reading Web Article for Veterinary Medical Center: Peter the Dachshund
At Ohio State, we email our veterinary medicine alumni once a month. When I started my role, the newsletter was not being consistently sent out so I implemented a plan to send it out regularly on the 15th day of the month. In this newsletter, the goal is to engage alumni, for them to click… Continue reading Connect: Monthly Alumni Newsletter
In November 2022, I presented at The Ohio State University Email Community of Practice. This group meets virtually and is comprised of marketers across the University who use email marketing. I spoke about our experience using Salesforce Marketing Cloud to send text messages to alumni attending an alumni reception in Philadelphia, for the AVMA conference.… Continue reading Presenting at Ohio State Email Community of Practice
In December 2021, I presented at the Ohio State Social Media Community of Practice. I wanted to share with colleagues across Ohio State my advice for responding online. This is a topic I care a lot about and have experience from my different roles. I tailored the presentation to an Ohio State audience. The Ohio… Continue reading Presenting at Ohio State’s Social Media Community of Practice
I managed a viral social media post in January 2022 at The Ohio State University College of Veterinary Medicine. I worked with stakeholders to find out about the calves being born. I summarized the information, crafted a draft, and showed the doctor to ensure that the content was accurate. When the post went viral, I… Continue reading Viral Triplet Calves Social Media Post at Ohio State
I got married on 10.10.2020 and I'm taking my husband's last name. So, I'll be changing my name from Debbie Gillum to Debbie Wakefield. Same Debbie, new last name.
Hey, how ya'll doing? Oof, it's been a while. Let me update you. I've been working at The Ohio State University College of Veterinary Medicine since early February. I'm proud to be on the Advancement team and leading email and social media strategies for the College and Veterinary Medical Center. In mid-March, I began working… Continue reading My Desks
I wrote this back in February and forgot I hadn't shared it. Being paid to post social media posts of cute puppies is a dream job, for sure, but it doesn’t happen overnight. Full-time paid marketing jobs in the veterinary industry are rare but do exist. It can take years to build up your portfolio,… Continue reading How to land your dream job doing veterinary marketing
Last week, I went to the Together Digital 2020 Digital Trends panel. I learned that voice continues to be a powerful force, with more people using smart speakers to search for things. It's becoming critical that content on websites is set up to answer voice questions. I'm starting to ask my Google Home more and… Continue reading TogetherDigital’s 2020 Digital Trends Panel
Today I went to an AAF Columbus panel discussion about the importance of trust when the brands are big and the stakes are high. I volunteer on the Communications committee of AAF Columbus and was happy my schedule allowed me to attend this luncheon. Panelists: ● Bennett Shaumberg, Integrated Marketing Manager, Abbott ● Kelly Ruoff,… Continue reading AAF Columbus January Luncheon: Building Trust at Big Time Brands
Debbie Wakefield 