I messed up at work today. It wasn't a little whoopsie goof it was a big, ohmygosh-what-have-I-done moment. I am not proud of it at all. Heck, I'm really embarrassed about it. But, I want to challenge myself to take the high road, be mature, reflect and learn from it. Earlier that morning, a colleague… Continue reading What do you do when you mess up at work?
I'm in Boston for Inbound19! It's exciting to travel to such a huge conference in the marketing industry. I'd wanted to go to Inbound someday and am thankful MedVet gave me this opportunity. I'm going to take so many notes to bring back to the team. The kick-off welcome session tonight was by Elizabeth Gilbert,… Continue reading Proving assumptions wrong and thinking about my priorities
Last week I traveled for work to Chicago to support the opening of a brand-new state-of-the-art veterinary emergency hospital. Another Marketing team member and I drove to different referral partners (this is what we call veterinary practices that refer patients to MedVet's emergency and specialty hospitals) around Chicago. We told the staff about our new… Continue reading Sharing the news of MedVet Chicago’s brand-new hospital on Facebook and LinkedIn
I wanted to add this blog post to my online portfolio, here. I worked with our MedVet marketing team to create this. This piece of content started when I reached out to our resident content pro, marketing team member, Debra who is a veterinarian. She's like our subject matter expert. I asked her if she… Continue reading A blog post I wrote for MedVet
I attend the Ohio Marketing Summit for the first time. Panel on reputation management and nurturing loyalty Today I went to the Ohio Marketing Summit hosted by IC SUMMITS. It was great to hear marketing case studies and insights from large and small Ohio brands. My biggest takeaway was the importance of communicating with your… Continue reading My Recap of the Ohio Marketing Summit
Tonight I went to a presentation called Social Media Strategy For Small Businesses at Haven Collective. I heard about the event from the Robles Design email newsletter that highlights cool upcoming marketing-related events for entrepreneurs in Columbus. This event peaked my interest because I always like hearing from other social media pros and learning from… Continue reading What I learned from the presentation “Social Media Strategy For Small Businesses”
Last week, I shared on MedVet's Facebook pages this pet safety tip and frankly, I was surprised at how well the post did. My boss emailed me suggesting I make a Facebook post about the potential pet danger of suffocation in potato chip bags. At first, I didn't know what she was referring to, but… Continue reading Pet owners want to know how to keep their pet safe
I wanted to highlight a recent example of how a Facebook post went from concept to publishing and the beauty of how that idea evolved and changed through collaboration. Concept: Hurricane Barry was barreling right into the path of our New Orleans and Mandeville MedVet hospitals so we were concerned about pets being displaced. The… Continue reading How a Facebook Post Can Evolve Through Teamwork
I'm proud to share some of the Facebook posts that I created for all of the 24 MedVet Facebook pages recently. My goal with the content creation has been to engage our audience while still maintaining our commitment to leading specialty healthcare for pets. I'm learning that our audience loves to interact with us, whether… Continue reading MedVet Facebook Posts I Created
I’m proud to announce that I’ve accepted a new position at MedVet as their Digital Marketing Specialist. I can’t wait to join their talented team and help lead the way in specialty healthcare for pets.
Debbie Wakefield 