I think this story is a great example of how we took one story and repurposed it across digital channels. In spring 2023, I wrote an article about the amazing research one of Ohio State's rehabilitation veterinarians is working on. I traveled to Agility Paws while they were testing the sensors and that helped me… Continue reading One Story, Several Ways: Ohio State Rehab Vet Helping Agility Dogs
In December 2021, I presented at the Ohio State Social Media Community of Practice. I wanted to share with colleagues across Ohio State my advice for responding online. This is a topic I care a lot about and have experience from my different roles. I tailored the presentation to an Ohio State audience. The Ohio… Continue reading Presenting at Ohio State’s Social Media Community of Practice
I managed a viral social media post in January 2022 at The Ohio State University College of Veterinary Medicine. I worked with stakeholders to find out about the calves being born. I summarized the information, crafted a draft, and showed the doctor to ensure that the content was accurate. When the post went viral, I… Continue reading Viral Triplet Calves Social Media Post at Ohio State
Overview: November is National Pet Cancer Awareness Month and MedVet ran a campaign on social media to engage and educate our audience about cancer in pets. Medical Oncology and Radiation Oncology are unique life-saving services that MedVet hospitals offer to pets. Goal: See a 15% increase from last month in Shares and Interactions. (Last month… Continue reading November National Pet Cancer Awareness Month Campaign for MedVet
I like social media marketing because I'm always learning and experimenting. The main ingredient of a strong social media strategy should be innovation. Recently, I shared on MedVet's Facebook pages a recipe for dog treats, as part of a larger Halloween Pet Safety campaign. I got the idea from another animal hospital's Facebook page and… Continue reading A simple recipe for Facebook succuss
I want to talk about the Halloween Pet Safety social media campaign I ran for MedVet. Campaign Goal: Increased brand awareness. Make sure MedVet is top of mind for pet owners in case their pet faces an after-hours medical emergency. We will measure the number of post shares. Over October 20-31, our goal is to see… Continue reading MedVet Halloween Pet Safety Facebook Campaign
Last week I traveled for work to Chicago to support the opening of a brand-new state-of-the-art veterinary emergency hospital. Another Marketing team member and I drove to different referral partners (this is what we call veterinary practices that refer patients to MedVet's emergency and specialty hospitals) around Chicago. We told the staff about our new… Continue reading Sharing the news of MedVet Chicago’s brand-new hospital on Facebook and LinkedIn
Tonight I went to a presentation called Social Media Strategy For Small Businesses at Haven Collective. I heard about the event from the Robles Design email newsletter that highlights cool upcoming marketing-related events for entrepreneurs in Columbus. This event peaked my interest because I always like hearing from other social media pros and learning from… Continue reading What I learned from the presentation “Social Media Strategy For Small Businesses”
Last week, I shared on MedVet's Facebook pages this pet safety tip and frankly, I was surprised at how well the post did. My boss emailed me suggesting I make a Facebook post about the potential pet danger of suffocation in potato chip bags. At first, I didn't know what she was referring to, but… Continue reading Pet owners want to know how to keep their pet safe
I wanted to highlight a recent example of how a Facebook post went from concept to publishing and the beauty of how that idea evolved and changed through collaboration. Concept: Hurricane Barry was barreling right into the path of our New Orleans and Mandeville MedVet hospitals so we were concerned about pets being displaced. The… Continue reading How a Facebook Post Can Evolve Through Teamwork
Debbie Wakefield 