Case Study: Connecting Students with Essential Dining and Allergen Resources
Background In July 2026, the registered dietitian for Ohio State Dining Services identified that students needed a more direct, accessible way to find online dining menus containing vital allergen and nutritional data. Because these menus are essential for student health and wellness, the goal was to significantly increase traffic to the online menu portal.
The Strategy To reach a diverse student body, I designed and executed a multi-channel campaign. Rather than relying on a single communication stream, this approach paired physical print collateral with high-traffic digital touchpoints to capture student attention exactly where they make their daily dining decisions.
Execution Channels
- Ohio State mobile app integration
- Printed napkin inserts in dining halls
- Digital screens in campus dining locations
- Feature article in the Parent and Family email newsletter
- Instagram Stories on Student Life and Dining Instagram
- Your Student Life website feature article
The Results This strategic, multi-channel push successfully connected thousands of students with critical wellness data. Through these combined marketing efforts, 2,719 students accessed the online menu portal, directly improving campus food safety awareness and empowering students to make informed, healthy dining choices.
Debbie Wakefield 