What: Registration email for Buckeye Careers (in the Ohio State Office of Student Life) Goal: Increase registered employers for 2024 university-wide career fair When: May 2024 Results: 750 delivered, 12.4% click rate - 5 unsubscribesThis is an 85% increase in click rates, compared to a 5% click rate last year. Subject line: Looking to recruit… Continue reading Event email for University-Wide Ohio State Career and Internship Fair
I'm volunteering with AAF Columbus on the Communications committee, gaining more copywriting experience. I wrote this copy to promote their holiday event. The copy was used in the December 10 email newsletter. Get ready to jingle all the way at AAF's holly jolly Ugly Sweater Soiree. Dust off your your most festive holiday sweater for… Continue reading Copywriting for AAF Columbus
How do you market a career fair to all Ohio State students? One part of the strategy is email. Specifically, getting the career fair included in the On Campus newsletter to undergraduate, graduate and professional students. More than 50,000 undergraduate students receive this weekly email newsletter during the school year on Tuesdays. I worked with… Continue reading Marketing Ohio State’s Career Fair by On Campus Email Newsletter
Email was a big part of my role at Ohio State's College of Veterinary Medicine. I managed the email strategy, content calendar, development and analytics of all emails for the college and Veterinary Medical Center. This included: Monthly alumni newsletter (called Connect) Quarterly reputation newsletter (called Be The Model) Quarterly VMC client newsletter (called Making… Continue reading Email Marketing at OSU CVM
At a team meeting, one of our development officers told us about this dog who had been at The Ohio State Veterinary Medical Center for seven days, on a mechanical ventilator, in intensive care. I wrote two web stories about Marley, interviewing her veterinarians, her loving owner Taylor and Taylor's mom. I took photos of… Continue reading OSU Story of Marley the miracle dog (Web, Social, Email)
At Ohio State, we email our veterinary medicine alumni once a month. When I started my role, the newsletter was not being consistently sent out so I implemented a plan to send it out regularly on the 15th day of the month. In this newsletter, the goal is to engage alumni, for them to click… Continue reading Connect: Monthly Alumni Newsletter
In November 2022, I presented at The Ohio State University Email Community of Practice. This group meets virtually and is comprised of marketers across the University who use email marketing. I spoke about our experience using Salesforce Marketing Cloud to send text messages to alumni attending an alumni reception in Philadelphia, for the AVMA conference.… Continue reading Presenting at Ohio State Email Community of Practice
I wrote and designed this donor email newsletter for January 2019. I was inspired by an email I got from the epic Lori Jacobwith. It caught my attention because she used my name in the subject line and addressed me like an old friend “Hi Debbie.” I honestly did a double take when I read… Continue reading January 2019 Donor Email Newsletter
gmail-merry-thriftmasDownload I wanted to share this monthly thrift email newsletter that I sent out this morning. I needed to let our subscribers know when we'll be closed and that our sale date is changing this month. I kept it fun by updating the top banner for the holidays. Debbie looks good in a Santa hat.
Below is an email that I wrote and designed for Volunteers of America. The email was sent to those who attended our Faces of Hope fundraising breakfast a few weeks ago. This is the second thank you email that they received. We emailed them a few hours after the event to say thanks for coming. … Continue reading Thank You email for Faces of Hope fundraising breakfast
Debbie Wakefield 