I wrote this online article for The Ohio State University Office of Student Life department Buckeye Careers. The article ran during finals week in early December and featured ways students could get a head start on career planning during winter break. I met with the Buckeye Careers team before writing to understand what main points… Continue reading Article for Ohio State’s Office of Student Life Buckeye Careers
I wrote this article for Ohio State's Dining Services to encourage students to eat at one of the many on-campus food trucks. This article came about after I finished working with Student Life Technology Services to create a webpage that published food truck locations and schedules. I wanted students to find that resource. The food… Continue reading Wrote web article for OSU Dining Services
⭐⭐⭐⭐⭐ 5 stars A captivating, easy-to-digest mystery thriller where three siblings in a small town uncover the cold, dark truth about their family. I read this book as part of my friend's book club. Recently, I haven't been reading the book club books but this one caught my attention when I read the summary. And,… Continue reading Book Review: Home is Where the Bodies Are
How do you market a career fair to all Ohio State students? One part of the strategy is email. Specifically, getting the career fair included in the On Campus newsletter to undergraduate, graduate and professional students. More than 50,000 undergraduate students receive this weekly email newsletter during the school year on Tuesdays. I worked with… Continue reading Marketing Ohio State’s Career Fair by On Campus Email Newsletter
I’m proud of this Dining Services advertisement in The Lantern’s BuckeyeBound issue. The goal of this ad was to educate incoming Ohio State students about the wide variety of campus dining options. We don’t want students stuck waiting in long lines at Traditions dining halls when they could go somewhere else like a café to… Continue reading Print ad for Ohio State Dining Services
I wrote this article about Dining Services (one of the five clients I provide marketing support for within the Office of Student Life at The Ohio State University) and it was featured in the university-wide email On Campus and on the Student Life homepage. It's rewarding to know that my writing reached students, staff and… Continue reading Ohio State Dining Services Article: Campus Dining – From Quick Bites to Hidden Gems
At The Ohio State University Veterinary Medical Center, the head of the Farm Animal Service reached out to me about wanting to create a separate Facebook page for Farm Animal. I explained how it's difficult to build a Facebook page audience from scratch and on the OSU VMC Facebook page, we've already built up a… Continue reading OSU CVM: Highlighting Farm Animal Service on Social Media
These are examples of social media posts I created for The Ohio State College of Veterinary Medicine's Facebook, LinkedIn, Twitter, Instagram and the Veterinary Medical Center's Facebook. I wrote the copy, made the graphics, took the photos, and scheduled and measured the success of each of these social media posts.
Updated January 2024 Written by Debbie Wakefield Executive Summary This social media strategy will unite and guide content creation for all of The Ohio State University College of Veterinary Medicine’s social media channels. This plan will guide future decisions and ensure our presence on social media is aligned with the college’s goal to Be The… Continue reading OSU CVM Social Media Strategy
This report shows the status and growth of our social media presence in the year 2023 at Ohio State's College of Veterinary Medicine in January 2024. In alignment with the college’s goal to maintain or increase U.S. News and World Report Rankings, our goals on social media are brand awareness and engagement. Cross-Network Audience Growth… Continue reading 2023 Ohio State College of Veterinary Medicine Social Media Metrics
Debbie Wakefield 