In October 2023, I wrote a blog post about pet safety tips during Halloween. The article included quotes from two DVMs and a registered veterinary technician in the emergency service at Ohio State's Veterinary Medical Center. It was important to me that I talk to team members at Ohio State and understand what they were… Continue reading Writing: Halloween Pet Safety Tips blog post for OSU VMC
Here are some Instagram Reels I've created for The Ohio State College of Veterinary Medicine's Instagram @OSUVetCollege. In February 2024, I made this Reel showing off the brand-new equine performance arena. I also wrote a story about this new arena. https://www.instagram.com/reel/C3ihrlzu_ZQ To promote our Farm Animal Service and show how neat surgeries are, I made… Continue reading Ohio State Vet College Instagram Reels
At a team meeting, one of our development officers told us about this dog who had been at The Ohio State Veterinary Medical Center for seven days, on a mechanical ventilator, in intensive care. I wrote two web stories about Marley, interviewing her veterinarians, her loving owner Taylor and Taylor's mom. I took photos of… Continue reading OSU Story of Marley the miracle dog (Web, Social, Email)
I think this story is a great example of how we took one story and repurposed it across digital channels. In spring 2023, I wrote an article about the amazing research one of Ohio State's rehabilitation veterinarians is working on. I traveled to Agility Paws while they were testing the sensors and that helped me… Continue reading One Story, Several Ways: Ohio State Rehab Vet Helping Agility Dogs
I wrote this story for the Ohio State Veterinary Medical Center about Peter the Dachshund who received care at Ohio State in the fall of 2021. Read the story on Ohio State's website We shared this story in our email newsletter Making a Difference, which is sent quarterly to clients of the Veterinary Medical Center.… Continue reading Web Article for Veterinary Medical Center: Peter the Dachshund
At Ohio State, we email our veterinary medicine alumni once a month. When I started my role, the newsletter was not being consistently sent out so I implemented a plan to send it out regularly on the 15th day of the month. In this newsletter, the goal is to engage alumni, for them to click… Continue reading Connect: Monthly Alumni Newsletter
In November 2022, I presented at The Ohio State University Email Community of Practice. This group meets virtually and is comprised of marketers across the University who use email marketing. I spoke about our experience using Salesforce Marketing Cloud to send text messages to alumni attending an alumni reception in Philadelphia, for the AVMA conference.… Continue reading Presenting at Ohio State Email Community of Practice
In December 2021, I presented at the Ohio State Social Media Community of Practice. I wanted to share with colleagues across Ohio State my advice for responding online. This is a topic I care a lot about and have experience from my different roles. I tailored the presentation to an Ohio State audience. The Ohio… Continue reading Presenting at Ohio State’s Social Media Community of Practice
I managed a viral social media post in January 2022 at The Ohio State University College of Veterinary Medicine. I worked with stakeholders to find out about the calves being born. I summarized the information, crafted a draft, and showed the doctor to ensure that the content was accurate. When the post went viral, I… Continue reading Viral Triplet Calves Social Media Post at Ohio State
I got married on 10.10.2020 and I'm taking my husband's last name. So, I'll be changing my name from Debbie Gillum to Debbie Wakefield. Same Debbie, new last name.
Debbie Wakefield 