I worked with our Stewardship Director at Ohio State's College of Veterinary Medicine to film, edit and create these personalized thank you videos. The videos were loaded onto a video postcard that when the donor opened it, the video would start playing. I used my Sony A6600 camera to film these and used Adobe Premiere… Continue reading Video: Thanking planned gift donors
Tag: work
Writing: Halloween Pet Safety Tips blog post for OSU VMC
In October 2023, I wrote a blog post about pet safety tips during Halloween. The article included quotes from two DVMs and a registered veterinary technician in the emergency service at Ohio State's Veterinary Medical Center. It was important to me that I talk to team members at Ohio State and understand what they were… Continue reading Writing: Halloween Pet Safety Tips blog post for OSU VMC
OSU Story of Marley the miracle dog (Web, Social, Email)
At a team meeting, one of our development officers told us about this dog who had been at The Ohio State Veterinary Medical Center for seven days, on a mechanical ventilator, in intensive care. I wrote two web stories about Marley, interviewing her veterinarians, her loving owner Taylor and Taylor's mom. I took photos of… Continue reading OSU Story of Marley the miracle dog (Web, Social, Email)
Web Article for Veterinary Medical Center: Peter the Dachshund
I wrote this story for the Ohio State Veterinary Medical Center about Peter the Dachshund who received care at Ohio State in the fall of 2021. Read the story on Ohio State's website We shared this story in our email newsletter Making a Difference, which is sent quarterly to clients of the Veterinary Medical Center.… Continue reading Web Article for Veterinary Medical Center: Peter the Dachshund
Presenting at Ohio State Email Community of Practice
In November 2022, I presented at The Ohio State University Email Community of Practice. This group meets virtually and is comprised of marketers across the University who use email marketing. I spoke about our experience using Salesforce Marketing Cloud to send text messages to alumni attending an alumni reception in Philadelphia, for the AVMA conference.… Continue reading Presenting at Ohio State Email Community of Practice
Viral Triplet Calves Social Media Post at Ohio State
I managed a viral social media post in January 2022 at The Ohio State University College of Veterinary Medicine. I worked with stakeholders to find out about the calves being born. I summarized the information, crafted a draft, and showed the doctor to ensure that the content was accurate. When the post went viral, I… Continue reading Viral Triplet Calves Social Media Post at Ohio State
November National Pet Cancer Awareness Month Campaign for MedVet
Overview: November is National Pet Cancer Awareness Month and MedVet ran a campaign on social media to engage and educate our audience about cancer in pets. Medical Oncology and Radiation Oncology are unique life-saving services that MedVet hospitals offer to pets. Goal: See a 15% increase from last month in Shares and Interactions. (Last month… Continue reading November National Pet Cancer Awareness Month Campaign for MedVet
MedVet Halloween Pet Safety Facebook Campaign
I want to talk about the Halloween Pet Safety social media campaign I ran for MedVet. Campaign Goal: Increased brand awareness. Make sure MedVet is top of mind for pet owners in case their pet faces an after-hours medical emergency. We will measure the number of post shares. Over October 20-31, our goal is to see… Continue reading MedVet Halloween Pet Safety Facebook Campaign
I Passed the Google Analytics Individual Qualification exam
I renewed my certification in Google Analytics. I last took the test in 2017 so I was due for a refresher. I completed the Google Analytics Beginners course first then the Advanced course within Google's Analytics Academy. I learned the most from using the demo account and being able to practice the concepts I was… Continue reading I Passed the Google Analytics Individual Qualification exam
Trick or Treat Blog Post for MedVet
In October, I wrote a blog post about foods pets should avoid eating. We'd found that on social media these pet-education posts, especially seasonally related perform very well. We didn't have much fall-specific content so I set out to write this blog post. Who: MedVet What: Seasonal Pet Education Blog Post Where: MedVet's blog on… Continue reading Trick or Treat Blog Post for MedVet
Debbie Wakefield 