I like social media marketing because I'm always learning and experimenting. The main ingredient of a strong social media strategy should be innovation. Recently, I shared on MedVet's Facebook pages a recipe for dog treats, as part of a larger Halloween Pet Safety campaign. I got the idea from another animal hospital's Facebook page and… Continue reading A simple recipe for Facebook succuss
I want to talk about the Halloween Pet Safety social media campaign I ran for MedVet. Campaign Goal: Increased brand awareness. Make sure MedVet is top of mind for pet owners in case their pet faces an after-hours medical emergency. We will measure the number of post shares. Over October 20-31, our goal is to see… Continue reading MedVet Halloween Pet Safety Facebook Campaign
In October, I wrote a blog post about foods pets should avoid eating. We'd found that on social media these pet-education posts, especially seasonally related perform very well. We didn't have much fall-specific content so I set out to write this blog post. Who: MedVet What: Seasonal Pet Education Blog Post Where: MedVet's blog on… Continue reading Trick or Treat Blog Post for MedVet
Last week I traveled for work to Chicago to support the opening of a brand-new state-of-the-art veterinary emergency hospital. Another Marketing team member and I drove to different referral partners (this is what we call veterinary practices that refer patients to MedVet's emergency and specialty hospitals) around Chicago. We told the staff about our new… Continue reading Sharing the news of MedVet Chicago’s brand-new hospital on Facebook and LinkedIn
I wanted to add this blog post to my online portfolio, here. I worked with our MedVet marketing team to create this. This piece of content started when I reached out to our resident content pro, marketing team member, Debra who is a veterinarian. She's like our subject matter expert. I asked her if she… Continue reading A blog post I wrote for MedVet
Last week, I shared on MedVet's Facebook pages this pet safety tip and frankly, I was surprised at how well the post did. My boss emailed me suggesting I make a Facebook post about the potential pet danger of suffocation in potato chip bags. At first, I didn't know what she was referring to, but… Continue reading Pet owners want to know how to keep their pet safe
Debbie Wakefield 