Overview: November is National Pet Cancer Awareness Month and MedVet ran a campaign on social media to engage and educate our audience about cancer in pets. Medical Oncology and Radiation Oncology are unique life-saving services that MedVet hospitals offer to pets. Goal: See a 15% increase from last month in Shares and Interactions. (Last month… Continue reading November National Pet Cancer Awareness Month Campaign for MedVet
I like social media marketing because I'm always learning and experimenting. The main ingredient of a strong social media strategy should be innovation. Recently, I shared on MedVet's Facebook pages a recipe for dog treats, as part of a larger Halloween Pet Safety campaign. I got the idea from another animal hospital's Facebook page and… Continue reading A simple recipe for Facebook succuss
I want to talk about the Halloween Pet Safety social media campaign I ran for MedVet. Campaign Goal: Increased brand awareness. Make sure MedVet is top of mind for pet owners in case their pet faces an after-hours medical emergency. We will measure the number of post shares. Over October 20-31, our goal is to see… Continue reading MedVet Halloween Pet Safety Facebook Campaign
Last week I traveled for work to Chicago to support the opening of a brand-new state-of-the-art veterinary emergency hospital. Another Marketing team member and I drove to different referral partners (this is what we call veterinary practices that refer patients to MedVet's emergency and specialty hospitals) around Chicago. We told the staff about our new… Continue reading Sharing the news of MedVet Chicago’s brand-new hospital on Facebook and LinkedIn
Last week, I shared on MedVet's Facebook pages this pet safety tip and frankly, I was surprised at how well the post did. My boss emailed me suggesting I make a Facebook post about the potential pet danger of suffocation in potato chip bags. At first, I didn't know what she was referring to, but… Continue reading Pet owners want to know how to keep their pet safe
I'm proud to share some of the Facebook posts that I created for all of the 24 MedVet Facebook pages recently. My goal with the content creation has been to engage our audience while still maintaining our commitment to leading specialty healthcare for pets. I'm learning that our audience loves to interact with us, whether… Continue reading MedVet Facebook Posts I Created
This photo embodies what I think thrifty social media marketing is. The pic was texted to me by a thrift store manager this morning after I stopped in last week to say hello. Since I started a year and a half ago, I formed a relationship with her by coming into her store frequently. I… Continue reading Our new thrift store employee
I wanted to share these Facebook posts and images I made to promote a video for Last Call Trivia:
Debbie Wakefield 