How do you market a career fair to all Ohio State students? One part of the strategy is email. Specifically, getting the career fair included in the On Campus newsletter to undergraduate, graduate and professional students. More than 50,000 undergraduate students receive this weekly email newsletter during the school year on Tuesdays. I worked with… Continue reading Marketing Ohio State’s Career Fair by On Campus Email Newsletter
I wrote this article about Dining Services (one of the five clients I provide marketing support for within the Office of Student Life at The Ohio State University) and it was featured in the university-wide email On Campus and on the Student Life homepage. It's rewarding to know that my writing reached students, staff and… Continue reading Ohio State Dining Services Article: Campus Dining – From Quick Bites to Hidden Gems
I managed a viral social media post in January 2022 at The Ohio State University College of Veterinary Medicine. I worked with stakeholders to find out about the calves being born. I summarized the information, crafted a draft, and showed the doctor to ensure that the content was accurate. When the post went viral, I… Continue reading Viral Triplet Calves Social Media Post at Ohio State
Overview: November is National Pet Cancer Awareness Month and MedVet ran a campaign on social media to engage and educate our audience about cancer in pets. Medical Oncology and Radiation Oncology are unique life-saving services that MedVet hospitals offer to pets. Goal: See a 15% increase from last month in Shares and Interactions. (Last month… Continue reading November National Pet Cancer Awareness Month Campaign for MedVet
I like social media marketing because I'm always learning and experimenting. The main ingredient of a strong social media strategy should be innovation. Recently, I shared on MedVet's Facebook pages a recipe for dog treats, as part of a larger Halloween Pet Safety campaign. I got the idea from another animal hospital's Facebook page and… Continue reading A simple recipe for Facebook succuss
I want to talk about the Halloween Pet Safety social media campaign I ran for MedVet. Campaign Goal: Increased brand awareness. Make sure MedVet is top of mind for pet owners in case their pet faces an after-hours medical emergency. We will measure the number of post shares. Over October 20-31, our goal is to see… Continue reading MedVet Halloween Pet Safety Facebook Campaign
I renewed my certification in Google Analytics. I last took the test in 2017 so I was due for a refresher. I completed the Google Analytics Beginners course first then the Advanced course within Google's Analytics Academy. I learned the most from using the demo account and being able to practice the concepts I was… Continue reading I Passed the Google Analytics Individual Qualification exam
In October, I wrote a blog post about foods pets should avoid eating. We'd found that on social media these pet-education posts, especially seasonally related perform very well. We didn't have much fall-specific content so I set out to write this blog post. Who: MedVet What: Seasonal Pet Education Blog Post Where: MedVet's blog on… Continue reading Trick or Treat Blog Post for MedVet
Last week I traveled for work to Chicago to support the opening of a brand-new state-of-the-art veterinary emergency hospital. Another Marketing team member and I drove to different referral partners (this is what we call veterinary practices that refer patients to MedVet's emergency and specialty hospitals) around Chicago. We told the staff about our new… Continue reading Sharing the news of MedVet Chicago’s brand-new hospital on Facebook and LinkedIn
I wanted to highlight a recent example of how a Facebook post went from concept to publishing and the beauty of how that idea evolved and changed through collaboration. Concept: Hurricane Barry was barreling right into the path of our New Orleans and Mandeville MedVet hospitals so we were concerned about pets being displaced. The… Continue reading How a Facebook Post Can Evolve Through Teamwork
Debbie Wakefield 