At The Ohio State University Veterinary Medical Center, the head of the Farm Animal Service reached out to me about wanting to create a separate Facebook page for Farm Animal. I explained how it's difficult to build a Facebook page audience from scratch and on the OSU VMC Facebook page, we've already built up a… Continue reading OSU CVM: Highlighting Farm Animal Service on Social Media
These are examples of social media posts I created for The Ohio State College of Veterinary Medicine's Facebook, LinkedIn, Twitter, Instagram and the Veterinary Medical Center's Facebook. I wrote the copy, made the graphics, took the photos, and scheduled and measured the success of each of these social media posts.
Updated January 2024 Written by Debbie Wakefield Executive Summary This social media strategy will unite and guide content creation for all of The Ohio State University College of Veterinary Medicine’s social media channels. This plan will guide future decisions and ensure our presence on social media is aligned with the college’s goal to Be The… Continue reading OSU CVM Social Media Strategy
This report shows the status and growth of our social media presence in the year 2023 at Ohio State's College of Veterinary Medicine in January 2024. In alignment with the college’s goal to maintain or increase U.S. News and World Report Rankings, our goals on social media are brand awareness and engagement. Cross-Network Audience Growth… Continue reading 2023 Ohio State College of Veterinary Medicine Social Media Metrics
Email was a big part of my role at Ohio State's College of Veterinary Medicine. I managed the email strategy, content calendar, development and analytics of all emails for the college and Veterinary Medical Center. This included: Monthly alumni newsletter (called Connect) Quarterly reputation newsletter (called Be The Model) Quarterly VMC client newsletter (called Making… Continue reading Email Marketing at OSU CVM
In February 2024, I wrote an article for The Ohio State Veterinary Medical Center about the new equine arena and how it would improve the Sports Medicine service. I enjoyed interviewing clinicians and veterinary technicianss because I grew up with horses and I think what they are able to do in The Sports Medicine and… Continue reading Wrote article about new equine performance arena for Ohio State Vet Med
The story of the Brutus Buckeye exam room wall clings Trying out the Brutus wall clings by taking a photo of my dog, Holly, in an exam room in September 2022. At Ohio State's College of Veterinary Medicine, a veterinarian in the Spectrum of Care clinic told me that clients will often sit in the… Continue reading Creating an opportunity for user-generated content in the exam room
The Wednesday before Thanksgiving, I received an email and voicemail from a local journalist asking about the veterinary college's Michigan fire hydrant. I immediately called my colleague, Allison Burk (our team's media relations expert), and told her the journalist contacted me. The journalist had contacted Allison too and she was already coordinating a time when… Continue reading A bit of PR experience and my dog becomes famous
I worked with our Stewardship Director at Ohio State's College of Veterinary Medicine to film, edit and create these personalized thank you videos. The videos were loaded onto a video postcard that when the donor opened it, the video would start playing. I used my Sony A6600 camera to film these and used Adobe Premiere… Continue reading Video: Thanking planned gift donors
A good social media manager should be curious and always experimenting. I recently tried sharing photos from the spirit week organized by the pharmacy team at Ohio State’s Veterinary Medical Center. I knew it was National Pharmacy Week and wanted to share something so I walked over to the pharmacy to take a group photo.… Continue reading Ohio State VMC Social Media: Pharmacy team spirit week
Debbie Wakefield 