Owned media: Student Life Instagram https://www.instagram.com/p/DIj3H6VPvbP/ Earned media: Article in The Lantern student newspaper A student reporter voluntarily wrote a story about the reusable coffee sleeves and quoted Abby, senior director of Dining Services, who spearheaded this campaign. Article on Student Life website and in onCampus Today email newsletter to all students I wrote this… Continue reading Reusable Sleeves Campaign – Ohio State Dining Services
What: Registration email for Buckeye Careers (in the Ohio State Office of Student Life) Goal: Increase registered employers for 2024 university-wide career fair When: May 2024 Results: 750 delivered, 12.4% click rate - 5 unsubscribesThis is an 140% increase in click rates, compared to a 5% click rate last year. Subject line: Looking to recruit… Continue reading Event email for University-Wide Ohio State Career and Internship Fair
I'm proud that another article I wrote was published in NACUFS Campus Dining Today, a trade magazine for university dining professionals. Read about my first article published in Campus Dining Today. NACUFS_campus-dining-today-summer-2025Download Back in January, I learned the theme of this issue would be Trends in Cuisine, Design & Beyond. What does that mean? How… Continue reading Published article in Campus Dining Today trade magazine
Who: The Ohio State University Office of Student Life: Buckeye Careers What: University-wide Career and Internship Fair When: September 18-19, 2024 Goals: Increase student attendance at both in-person and virtual fair as well as increase employer registrations Audiences: Students attending- Undergraduates, Masters, PhD, and Post-Doctorates searching for their next internship, part-time or full-time job. Employers… Continue reading Marketing Ohio State Career Fair
Goal: Encourage students to sit together and share tables. At Marketplace on Neil, a dining facility on south campus, there’s an issue where students don't want to sit together, especially when there's one person sitting at a four-person table. I've experienced this myself. Getting a table is a competitive sport! This is a problem when… Continue reading Ohio State Signage: Share a Table
The Ohio State University Office of Student Life: Dining Services March 2025 Article published in Campus Dining Today, the trade magazine of National Association of College & University Food Services (NACUFS). This magazine has a print circulation of 2,600 and digital circulation of more than 6,000. NACUFS_CampusDiningTodaySpring2025Download Audience: Senior dining services leaders at peer institutions… Continue reading Trade magazine published article for Ohio State Dining Services
I wrote this blog post for Your Student Life to not only share with students about the new reusable coffee sleeves but also to highlight existing sustainability efforts by Dining Services. The article went through several revisions and back and forth with Dining senior leadership to get more information about sustainability initiatives and to ensure… Continue reading Web article for Ohio State Dining Service- Your Student Life: Choose to Reuse, Sustainability in Dining
What: Sloopy’s Diner hosts revenue-generating buffets on home football games. I managed the marketing plan for these buffets, aiming to increase attendance and reach our target audience through new approaches. Target audience: football season ticket holders, alumni, students, staff and faculty Goal: Increase attendance to Sloopys Gameday Buffets in 2024 to 275 attendees. This event… Continue reading Sloopy’s Game Day Buffet 2024 Marketing Plan
I wrote this online article for The Ohio State University Office of Student Life department Buckeye Careers. The article ran during finals week in early December and featured ways students could get a head start on career planning during winter break. I met with the Buckeye Careers team before writing to understand what main points… Continue reading Article for Ohio State’s Office of Student Life Buckeye Careers
I wrote this article for Ohio State's Dining Services to encourage students to eat at one of the many on-campus food trucks. This article came about after I finished working with Student Life Technology Services to create a webpage that published food truck locations and schedules. I wanted students to find that resource. The food… Continue reading Wrote web article for OSU Dining Services
Debbie Wakefield 