I worked with Ohio State Dining Services to create new ice cream signs in the Traditions at Scott all-you-choose-to-eat dining hall. The signs were needed because the ice cream station was transitioning from self-serve to employee service. Signage was needed to communicate that students now needed to order their ice cream by choosing a bowl… Continue reading Buckeyes Scream for Ice Cream
Who: The Ohio State University Office of Student Life: Buckeye Careers What: University-wide Career and Internship Fair When: September 18-19, 2024 Goals: Increase student attendance at both in-person and virtual fair as well as increase employer registrations Audiences: Students attending- Undergraduates, Masters, PhD, and Post-Doctorates searching for their next internship, part-time or full-time job. Employers… Continue reading Marketing Ohio State Career Fair
Goal: Encourage students to sit together and share tables. At Marketplace on Neil, a dining facility on south campus, there’s an issue where students don't want to sit together, especially when there's one person sitting at a four-person table. I've experienced this myself. Getting a table is a competitive sport! This is a problem when… Continue reading Ohio State Signage: Share a Table
What: Sloopy’s Diner hosts revenue-generating buffets on home football games. I managed the marketing plan for these buffets, aiming to increase attendance and reach our target audience through new approaches. Target audience: football season ticket holders, alumni, students, staff and faculty Goal: Increase attendance to Sloopys Gameday Buffets in 2024 to 275 attendees. This event… Continue reading Sloopy’s Game Day Buffet 2024 Marketing Plan
How do you market a career fair to all Ohio State students? One part of the strategy is email. Specifically, getting the career fair included in the On Campus newsletter to undergraduate, graduate and professional students. More than 50,000 undergraduate students receive this weekly email newsletter during the school year on Tuesdays. I worked with… Continue reading Marketing Ohio State’s Career Fair by On Campus Email Newsletter
I’m proud of this Dining Services advertisement in The Lantern’s BuckeyeBound issue. The goal of this ad was to educate incoming Ohio State students about the wide variety of campus dining options. We don’t want students stuck waiting in long lines at Traditions dining halls when they could go somewhere else like a café to… Continue reading Print ad for Ohio State Dining Services
I wrote this article about Dining Services (one of the five clients I provide marketing support for within the Office of Student Life at The Ohio State University) and it was featured in the university-wide email On Campus and on the Student Life homepage. It's rewarding to know that my writing reached students, staff and… Continue reading Ohio State Dining Services Article: Campus Dining – From Quick Bites to Hidden Gems
Updated January 2024 Written by Debbie Wakefield Executive Summary This social media strategy will unite and guide content creation for all of The Ohio State University College of Veterinary Medicine’s social media channels. This plan will guide future decisions and ensure our presence on social media is aligned with the college’s goal to Be The… Continue reading OSU CVM Social Media Strategy
In February 2024, I wrote an article for The Ohio State Veterinary Medical Center about the new equine arena and how it would improve the Sports Medicine service. I enjoyed interviewing clinicians and veterinary technicianss because I grew up with horses and I think what they are able to do in The Sports Medicine and… Continue reading Wrote article about new equine performance arena for Ohio State Vet Med
The story of the Brutus Buckeye exam room wall clings Trying out the Brutus wall clings by taking a photo of my dog, Holly, in an exam room in September 2022. At Ohio State's College of Veterinary Medicine, a veterinarian in the Spectrum of Care clinic told me that clients will often sit in the… Continue reading Creating an opportunity for user-generated content in the exam room
Debbie Wakefield 