At The Ohio State University Veterinary Medical Center, the head of the Farm Animal Service reached out to me about wanting to create a separate Facebook page for Farm Animal. I explained how it's difficult to build a Facebook page audience from scratch and on the OSU VMC Facebook page, we've already built up a… Continue reading OSU CVM: Highlighting Farm Animal Service on Social Media
These are examples of social media posts I created for The Ohio State College of Veterinary Medicine's Facebook, LinkedIn, Twitter, Instagram and the Veterinary Medical Center's Facebook. I wrote the copy, made the graphics, took the photos, and scheduled and measured the success of each of these social media posts.
Updated January 2024 Written by Debbie Wakefield Executive Summary This social media strategy will unite and guide content creation for all of The Ohio State University College of Veterinary Medicine’s social media channels. This plan will guide future decisions and ensure our presence on social media is aligned with the college’s goal to Be The… Continue reading OSU CVM Social Media Strategy
This report shows the status and growth of our social media presence in the year 2023 at Ohio State's College of Veterinary Medicine in January 2024. In alignment with the college’s goal to maintain or increase U.S. News and World Report Rankings, our goals on social media are brand awareness and engagement. Cross-Network Audience Growth… Continue reading 2023 Ohio State College of Veterinary Medicine Social Media Metrics
The story of the Brutus Buckeye exam room wall clings Trying out the Brutus wall clings by taking a photo of my dog, Holly, in an exam room in September 2022. At Ohio State's College of Veterinary Medicine, a veterinarian in the Spectrum of Care clinic told me that clients will often sit in the… Continue reading Creating an opportunity for user-generated content in the exam room
A good social media manager should be curious and always experimenting. I recently tried sharing photos from the spirit week organized by the pharmacy team at Ohio State’s Veterinary Medical Center. I knew it was National Pharmacy Week and wanted to share something so I walked over to the pharmacy to take a group photo.… Continue reading Ohio State VMC Social Media: Pharmacy team spirit week
In October 2023, I wrote a blog post about pet safety tips during Halloween. The article included quotes from two DVMs and a registered veterinary technician in the emergency service at Ohio State's Veterinary Medical Center. It was important to me that I talk to team members at Ohio State and understand what they were… Continue reading Writing: Halloween Pet Safety Tips blog post for OSU VMC
Here are some Instagram Reels I've created for The Ohio State College of Veterinary Medicine's Instagram @OSUVetCollege. In February 2024, I made this Reel showing off the brand-new equine performance arena. I also wrote a story about this new arena. https://www.instagram.com/reel/C3ihrlzu_ZQ To promote our Farm Animal Service and show how neat surgeries are, I made… Continue reading Ohio State Vet College Instagram Reels
At a team meeting, one of our development officers told us about this dog who had been at The Ohio State Veterinary Medical Center for seven days, on a mechanical ventilator, in intensive care. I wrote two web stories about Marley, interviewing her veterinarians, her loving owner Taylor and Taylor's mom. I took photos of… Continue reading OSU Story of Marley the miracle dog (Web, Social, Email)
I think this story is a great example of how we took one story and repurposed it across digital channels. In spring 2023, I wrote an article about the amazing research one of Ohio State's rehabilitation veterinarians is working on. I traveled to Agility Paws while they were testing the sensors and that helped me… Continue reading One Story, Several Ways: Ohio State Rehab Vet Helping Agility Dogs
Debbie Wakefield 