Owned media: Student Life Instagram
Earned media:
Article in The Lantern student newspaper
A student reporter voluntarily wrote a story about the reusable coffee sleeves and quoted Abby, senior director of Dining Services, who spearheaded this campaign.
Article on Student Life website and in onCampus Today email newsletter to all students
I wrote this blog post for Your Student Life to not only share with students about the new reusable coffee sleeves but also to highlight existing sustainability efforts by Dining Services. The article went through several revisions and back and forth with Dining senior leadership to get more information about sustainability initiatives and to ensure accuracy.
Assets:
Website header
Social media graphics
Digital Screens
Debbie Wakefield 