Event email for University-Wide Ohio State Career and Internship Fair

What: Registration email for Buckeye Careers (in the Ohio State Office of Student Life)

Goal: Increase registered employers for 2024 university-wide career fair
When: May 2024

Results: 750 delivered, 12.4% click rate – 5 unsubscribes
This is an 85% increase in click rates, compared to a 5% click rate last year.

Subject line: Looking to recruit Ohio State students? (Originally I pitched “Looking to hire Buckeyes?” and this evolved through feedback and wanting to use Ohio State in the subject line)

Email copy:

Hello NAME,
Buckeye Careers is excited to announce the University-Wide Career and Internship Fair on September 18-19, 2024. This hybrid fair gives employers, like you, the opportunity to network and discover great talent across all majors and degree levels. 

In-Person Registration

Virtual Fair Registration

Registration:
Early Bird registration is now open. Rates will increase after June 3, so register early to secure your spot and save on registration fees.

• If you are attending in-person and virtual fair, select the combination registration under both fair links.
• Ensure your Handshake profile is up-to-date and connected to The Ohio State University.
• Not on Handshake? Create an account

Why attend?

• Over 1,700 students attended our 2023 in-person fair.
• 41% of 2023 attendees were juniors or seniors. 
• Masters, doctorate, and alumni also attended our fair.
• Over 100 majors represented at our in-person fair.
• Over 70 majors represented at our virtual fair.

Dates and Format:
This fair will be held in a hybrid event, with both an in-person and virtual format to offer flexibility in attending.

• In-Person: Wednesday, September 18 from 1 to 5 p.m. EDT. at the Ohio Union.
• Interview Day: Thursday, September 19 from 8:30 a.m. to 4 p.m. at the Ohio Union.*
• Virtual Day: Thursday, September 19 from 2 to 6 p.m. facilitated in Handshake. 

*Employers can participate in Interview Day for an additional cost – space is limited.
 

Sponsorship:
Interested in sponsoring and engaging our students year-round? Reach out to Jennifer Chilman (chilman.1@osu.edu) to learn more about these exciting sponsorship opportunities. 

 
Reach out to careerfairs@osu.edu or visit our website if you have any questions. 

We look forward to seeing you at our in-person or virtual fair!

The Buckeye Careers Team