I managed a viral social media post in January 2022 at The Ohio State University College of Veterinary Medicine. I worked with stakeholders to find out about the calves being born. I summarized the information, crafted a draft, and showed the doctor to ensure that the content was accurate. When the post went viral, I immediately shared metrics. The post had 264,628 engagements on the VMC FB, 2,129 engagements on IG, and 5,465 engagements on LinkedIn. The post was shared in our alumni email newsletter called Connect, the Veterinary Medical Center Newsletter, and in a Farm Animal donor email.
Our team repurposed the story into an email to donors of our Farm Animal Service and shared the story on our website.
Debbie Wakefield 