The story of the Brutus Buckeye exam room wall clings Trying out the Brutus wall clings by taking a photo of my dog, Holly, in an exam room in September 2022. At Ohio State's College of Veterinary Medicine, a veterinarian in the Spectrum of Care clinic told me that clients will often sit in the… Continue reading Creating an opportunity for user-generated content in the exam room
I worked with our Stewardship Director at Ohio State's College of Veterinary Medicine to film, edit and create these personalized thank you videos. The videos were loaded onto a video postcard that when the donor opened it, the video would start playing. I used my Sony A6600 camera to film these and used Adobe Premiere… Continue reading Video: Thanking planned gift donors
A good social media manager should be curious and always experimenting. I recently tried sharing photos from the spirit week organized by the pharmacy team at Ohio State’s Veterinary Medical Center. I knew it was National Pharmacy Week and wanted to share something so I walked over to the pharmacy to take a group photo.… Continue reading Ohio State VMC Social Media: Pharmacy team spirit week
In October 2023, I wrote a blog post about pet safety tips during Halloween. The article included quotes from two DVMs and a registered veterinary technician in the emergency service at Ohio State's Veterinary Medical Center. It was important to me that I talk to team members at Ohio State and understand what they were… Continue reading Writing: Halloween Pet Safety Tips blog post for OSU VMC
Here are some Instagram Reels I've created for The Ohio State College of Veterinary Medicine's Instagram @OSUVetCollege. In February 2024, I made this Reel showing off the brand-new equine performance arena. I also wrote a story about this new arena. https://www.instagram.com/reel/C3ihrlzu_ZQ To promote our Farm Animal Service and show how neat surgeries are, I made… Continue reading Ohio State Vet College Instagram Reels
I think this story is a great example of how we took one story and repurposed it across digital channels. In spring 2023, I wrote an article about the amazing research one of Ohio State's rehabilitation veterinarians is working on. I traveled to Agility Paws while they were testing the sensors and that helped me… Continue reading One Story, Several Ways: Ohio State Rehab Vet Helping Agility Dogs
I wrote this story for the Ohio State Veterinary Medical Center about Peter the Dachshund who received care at Ohio State in the fall of 2021. Read the story on Ohio State's website We shared this story in our email newsletter Making a Difference, which is sent quarterly to clients of the Veterinary Medical Center.… Continue reading Web Article for Veterinary Medical Center: Peter the Dachshund
In November 2022, I presented at The Ohio State University Email Community of Practice. This group meets virtually and is comprised of marketers across the University who use email marketing. I spoke about our experience using Salesforce Marketing Cloud to send text messages to alumni attending an alumni reception in Philadelphia, for the AVMA conference.… Continue reading Presenting at Ohio State Email Community of Practice
In December 2021, I presented at the Ohio State Social Media Community of Practice. I wanted to share with colleagues across Ohio State my advice for responding online. This is a topic I care a lot about and have experience from my different roles. I tailored the presentation to an Ohio State audience. The Ohio… Continue reading Presenting at Ohio State’s Social Media Community of Practice
Debbie Wakefield 