At a team meeting, one of our development officers told us about this dog who had been at The Ohio State Veterinary Medical Center for seven days, on a mechanical ventilator, in intensive care. I wrote two web stories about Marley, interviewing her veterinarians, her loving owner Taylor and Taylor’s mom. I took photos of Taylor bringing cookies for the Emergency team, as a thank you gesture. We shared Marley’s story across social media channels and in email newsletters.
First web story:
https://vet.osu.edu/vmc/about-us/news/marley-and-me-family-never-gave-their-beloved-dog
Second web story:
https://vet.osu.edu/vmc/about-us/news/marley-miracle-dog-celebrates-8th-birthday-ohio-state-family
Email:
Marley was the featured story of the quarterly Making a Difference email newsletter, that goes to clients of the Veterinary Medical Center. This was sent out on July 5, 2023. Looking at the analytics, 399, or 30% of recipients, clicked on Marley’s story. It was the most-clicked on story of that newsletter.
Social Media:
We shared Marley’s story across our social media channels.
Facebook:
Debbie Wakefield 